A new home for the world's local bank

It's practically legend now, but I once brought together and led the worlds best designers to help get HSBC (the worlds largest bank) unstuck – in one week. Our work and expertise had an enormous impact on HSBCs 40M+ customers, dramatically improving both account opening and customer satisfaction. The new information architecture and design language we created that week became the foundation of HSBCs digital strategy that continues today.

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